Filtered Resources: Marketing
15 Resources found
How To | Marketing | Startup | Sustainability
7 Ways Marketers Can Stop Destroying Our Environment
January 15, 2020
As with many industries, marketing is also being criticised because it enables excessive consumerism which causes environmental damage and the extinction of species. Sound extreme? Well, how many times have you bought something you didn‘t need only to try to make yourself feel better? Learn how to be an ethical marketer who helps customers make a more conscious decision.
How To | Marketing | Startup
How startups can get the most from a PR agency
January 10, 2020
t’s very easy to hire a PR agency to help raise awareness and conversation and end up disappointed. After a flashy pitch, maybe all they seem to do is get the occasional bit of mediocre coverage and try to keep your spirits up on weekly calls. As ever, disappointment is directly related to expectations. So here’s how you should go into an agency relationship to create the most possible value for your business.
Business Development | How To | Marketing
Everything You Need to Know About Demand Generation: Strategies, Tactics, and Examples
January 6, 2020
Demand doesn’t generate itself and drumming up business with content is easier said than done. It takes a strong understanding of your audience, smart strategy, and consistent execution to make that happen. In other words, it isn’t work you’re going to finish in a weekend. It’s going to take time, commitment, and a little bit of know-how. That’s where this post comes in.
Business Development | How To | Marketing | Scaleup | Startup
When to send your surveys for the best results
December 14, 2019
So much of the success of your survey depends on getting enough responses—and the right responses. Sending a survey that gets overlooked is like cooking a delicious, elaborate meal that no one is hungry enough to try. It turns out that getting enough survey responses —like dining—often comes down to catching people at the right time. So what’s the best time to send your survey so that you get the most responses?
How To | Marketing | Startup | Tech
An Introduction to App Store Optimisation (ASO)
November 29, 2019
The Google Play marketplace holds 2.5 million apps, and Apple App Store around 2 million. Considering the competition, you may wonder how to make sure your app gets noticed. What you need is ASO. To put it briefly, App Store Optimisation is the process of improving the visibility of your app on the marketplace by making it rank as close to the top in search results as possible. Fine-tuning your listing and getting better exposure gets you those all-important installs.
Marketing | Podcasts | Tech
The Starling Developer Podcast
November 26, 2019
Jason Maude, Starling Chief Technology Advocate, returns to present another set of six episodes talking about how technology at Starling is evolving and what they’re working on right now. The series features discussions with many Starling engineers as well as members of their fraud, data science, and executive teams and covers topics such as AI decision making, open banking, and how we can avoid falling into the legacy trap.
Business Development | How To | Marketing | Startup
5 ways to use surveys to growth hack your startup
November 18, 2019
Building a startup is like sprinting a marathon. But if you can pull it off, the payoff is immeasurable. Along the way, surveys can help. Here are 5 thought-starters to help you unlock startup growth through powerful survey feedback.
Branding | Business Development | How To | Marketing | Startup
5 reasons why defining your brand is good for business
November 14, 2019
In his blog, Giles Etherington, Brand Consultant at Brands Start Here, shows us why having a strong brand affects every part of your business – and how to take control of what the world thinks about your company.
Business Development | How To | Marketing
Account Based Marketing: what is it and how to implement it?
October 22, 2019
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account. ABM also takes a more holistic view of marketing, beyond just lead generation. Marketing to existing customer accounts to encourage upselling and cross-selling is one of the keys to getting the most value from your largest accounts.
Business Development | Entrepreneurship | How To | Marketing
How To Sustain Positive Changes In Your Marketing Team
October 18, 2019
Leading a marketing team to win feels amazing. Smashing goals is gratifying. But sustaining change in organisations…that’s the hard part! Marketers face a tall order. Not only do they have to make hyper growth happen, they have to do it every day. Every time they reach the summit of one goal, a taller one is just around the bend.
Branding | Entrepreneurship | How To | Marketing | Podcasts | Startup
How to star a podcast: every single step
October 9, 2019
So you want to know how to start a podcast? Great stuff! The ‘Why’ at The Podcast Host is “To Spread Life-Changing Audio Programmes.” So, they’re here to help you along the way. In this handy step-by-step guide, they’re going to walk you through every stage of launching your show, from planning to publishing. By the end, you’ll know exactly how to make a podcast, and hopefully be motivated to do it as soon as possible!
How To | Marketing
Process and Templates for a Stellar Product Marketing Strategy
October 2, 2019
Product marketing can be a little confusing… because isn’t it every marketer’s job to… well… market products? While this is indeed true, there are some nuances to how product marketing differs from the general act of marketing. How does product marketing operate within a wider marketing team? Is there a specific strategy or process I should use? Are there templates to help organize my efforts?