Filtered Resources: How To
44 Resources found
How To | People & Culture | Scaleup | Startup
How to hire when you’re a cash-strapped startup
January 27, 2020
Raising investment and scaling your startup can be something of a chicken and egg conundrum; you need money to scale, and you need to demonstrate growth in order to raise. But how can you start growing your headcount when funds are still in short supply? Talent Works International put together the ultimate guide of how to hire quality candidates on a limited budget.
How To | Marketing | Startup | Sustainability
7 Ways Marketers Can Stop Destroying Our Environment
January 15, 2020
As with many industries, marketing is also being criticised because it enables excessive consumerism which causes environmental damage and the extinction of species. Sound extreme? Well, how many times have you bought something you didn‘t need only to try to make yourself feel better? Learn how to be an ethical marketer who helps customers make a more conscious decision.
Entrepreneurship | How To | Startup | Wellbeing
How to build habits that will last all year
January 13, 2020
A habit is something you do on the regular, almost without thinking. And yet—when it comes to forming new habits, it feels nearly impossible to get behaviors to become sticky. We exercise for a week before begging for the couch to take us back. We keep our online to-do list organized for a day before going back to our Post-it note system. We go to bed at 10:00 p.m. for one night before Netflix rears its beautiful head. It isn’t as easy
How To | Marketing | Startup
How startups can get the most from a PR agency
January 10, 2020
t’s very easy to hire a PR agency to help raise awareness and conversation and end up disappointed. After a flashy pitch, maybe all they seem to do is get the occasional bit of mediocre coverage and try to keep your spirits up on weekly calls. As ever, disappointment is directly related to expectations. So here’s how you should go into an agency relationship to create the most possible value for your business.
Funding | How To | Scaleup
How to speak with investors, a VC glossary
January 8, 2020
If you associate dilution with chemistry class, cliffs with mountain walks, pitching with baseball and liquidation with your morning smoothie – you may need some help speaking the language of your investors. Sifted is here to help with their VC glossary, helping you understand how to talk to the money-people.
Business Development | How To | Marketing
Everything You Need to Know About Demand Generation: Strategies, Tactics, and Examples
January 6, 2020
Demand doesn’t generate itself and drumming up business with content is easier said than done. It takes a strong understanding of your audience, smart strategy, and consistent execution to make that happen. In other words, it isn’t work you’re going to finish in a weekend. It’s going to take time, commitment, and a little bit of know-how. That’s where this post comes in.
How To | Podcasts | Scaleup | Startup
Why every business should have a podcast and how to start
December 30, 2019
One of the big problems facing businesses is the struggle to be heard in a crowded marketplace. There’s a medium out there that excels at this, and it’s called podcasting. Let’s see if it would work for you!
Economy | How To | Scaleup | Startup | Sustainability
Scotland’s Deposit Return Scheme
December 23, 2019
Scotland is getting ready to transform the way we recycle. Deposit return schemes are already established in many countries where they are helping to tackle climate change and reduce litter. Scotland is joining them, with a scheme designed to meet the country’s unique needs, to tackle the throwaway culture and help protect our environment for generations to come.
How To | Scaleup | Startup | Sustainability | Tech
Coping with Massive Growth
December 20, 2019
Massive growth is the dream of almost every startup, but it can be a nightmare if you’re not anticipating it. Recently, Ian McDonald (CTO in Residence at Microsoft) had a CTO call him and tell him that they were about to go from 2 million users to over 200 million users with a recently signed contract. They rang him as they were worried about the potential cost. Ian asked a couple of questions, and they both quickly realised that cost
How To | People & Culture
Cognitive bias cheat sheet
December 18, 2019
Thinking is hard. Cognitive biases are just tools, useful in the right contexts, harmful in others. They’re the only tools we’ve got, and they’re even pretty good at what they’re meant to do. We might as well get familiar with them and even appreciate that we at least have some ability to process the universe with our mysterious brains.
Business Development | How To | Marketing | Scaleup | Startup
When to send your surveys for the best results
December 14, 2019
So much of the success of your survey depends on getting enough responses—and the right responses. Sending a survey that gets overlooked is like cooking a delicious, elaborate meal that no one is hungry enough to try. It turns out that getting enough survey responses —like dining—often comes down to catching people at the right time. So what’s the best time to send your survey so that you get the most responses?
Diversity | How To | People & Culture | Wellbeing
How to get better at using a coworker’s nonbinary pronouns
December 10, 2019
This is a compilation of suggestions about how to get better at using a coworker’s nonbinary pronouns (they/them). While most of these suggestions are for nonbinary folks, some of them also apply to people switching from he/his/him to she/hers/her and vice versa.