Filtered Resources: Branding
2 Resources found
Branding | Entrepreneurship | Marketing | Videos
Jim Stengel – Reframing business around ideals
August 14, 2019
Jim Stengel presents at TED in 2012 on the power of ideals in business, branding and life. Stengel makes the case that it’s time to change the state of business. It is time to join this new narrative.
Articles | Branding | Inclusivity
Gillette’s close shave with purpose-led advertising
August 13, 2019
Gillette gave it a go – and really missed the mark. Futerra explores why Gillette’s ad didn’t work, and what will work as brands become self-aware about their influence on culture, identity and stereotypes.