We curate resources from our global network of business leaders, providing you with a toolkit and knowledge bank in a single, easy-to-navigate space.
137 Resources found
Business Development | How To | Marketing
Account Based Marketing: what is it and how to implement it?
October 22, 2019
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account. ABM also takes a more holistic view of marketing, beyond just lead generation. Marketing to existing customer accounts to encourage upselling and cross-selling is one of the keys to getting the most value from your largest accounts.
Articles | Entrepreneurship | People & Culture | Scaleup | Startup
Why startups fall apart at 50 employees
October 22, 2019
Ask anyone who’s worked at more than one startup and they’ll probably tell you the same thing: Young companies start to go off the rails once they hit 50 employees. Joe Procopio call this the “teenager” startup phase, and he’s been there several times, both as an employee and an executive. What does this look like? How to avoid chaos?
Economy | How To | International | Scaleup | Startup
No-deal Brexit readiness business guide
October 21, 2019
While it can be tricky to keep track of UK’s continuously evolving political situation, what we do know is that as it stands the UK is due to leave the European Union on 31st October. With not too much time left before that deadline, it’s worth getting to grips with how Brexit will affect your business, and to start getting prepared. Tech Nation has teamed up with The Coalition for a Digital Economy (Coadec) and the UK Tech Cluster Group, to
Business Development | Entrepreneurship | How To | Marketing
How To Sustain Positive Changes In Your Marketing Team
October 18, 2019
Leading a marketing team to win feels amazing. Smashing goals is gratifying. But sustaining change in organisations…that’s the hard part! Marketers face a tall order. Not only do they have to make hyper growth happen, they have to do it every day. Every time they reach the summit of one goal, a taller one is just around the bend.
Articles | Business Development | Startup | Tech
Partnering with corporates: how startups can gain the advantage
October 16, 2019
How tech companies can successfully partner with corporates has always been an increasingly interesting topic to follow in recent years. The last 18 months has been no exception, with a dramatic increase in corporates partnering with and investing in tech companies, so here is an update on the trends Silicon Valley Bank are seeing across the globe.
How To | People & Culture | Wellbeing
Your Commute Is Bad for You, Here’s How to Make It Better
October 14, 2019
We’ve all been there: You tell people your commute is 45 minutes each way, but every day, there’s a delay. An accident. A broken down train. Inclement weather. A barge hitting the bridge you have to cross to get to work and causing a four-hour traffic backup (true story). To compensate for the inevitable delays, you leave the house earlier and earlier. And to leave earlier, you have to go to bed earlier—or be exhausted for the whole day. You
Articles | Entrepreneurship | Purpose-Driven Business | Startup
Zebras Fix What Unicorns Break
October 11, 2019
This is an urgent problem. For in this game, far more than money is at stake. When VC firms prize time on site over truth, a lucky few may profit, but civil society suffers. When shareholder return trumps collective well-being, democracy itself is threatened. The reality is that business models breed behaviour, and at scale, that behaviour can lead to far-reaching, sometimes destructive outcomes.
Branding | Entrepreneurship | How To | Marketing | Podcasts | Startup
How to star a podcast: every single step
October 9, 2019
So you want to know how to start a podcast? Great stuff! The ‘Why’ at The Podcast Host is “To Spread Life-Changing Audio Programmes.” So, they’re here to help you along the way. In this handy step-by-step guide, they’re going to walk you through every stage of launching your show, from planning to publishing. By the end, you’ll know exactly how to make a podcast, and hopefully be motivated to do it as soon as possible!
Covid-19 | Entrepreneurship | How To | People & Culture | Wellbeing
Overwhelmed by your to-do lists? Try this simple solution
October 7, 2019
The term “burnout” dates to 1974 , but judging from the media, and many people around us, it’s the official diagnosis of 2019. While we try to overhaul society, we still have to tackle our to-do lists, and there’s one technique Oliver Burkeman has recently found more useful than any other, as well as better suited to this era of exhaustion and overwhelm: limiting work-in-progress, or WIP.
Articles | Entrepreneurship | Funding | Scaleup | Startup
The four types of investor you want to avoid at all costs
October 4, 2019
Stefan Laux has been involved with 12 startups across Europe, the US and even Tunisia, and dealt with a lot of investors. He’s learnt that a lot of things can go wrong and that you need to profile your investors to find the ones that best suit you. This is a long term relationship, not unlike a marriage so here are a few examples of investors you don’t want to ‘marry’: ant, shark, sloth and instant return-seeker; each of these
How To | Marketing
Process and Templates for a Stellar Product Marketing Strategy
October 2, 2019
Product marketing can be a little confusing… because isn’t it every marketer’s job to… well… market products? While this is indeed true, there are some nuances to how product marketing differs from the general act of marketing. How does product marketing operate within a wider marketing team? Is there a specific strategy or process I should use? Are there templates to help organize my efforts?
Articles | Sustainability
Three Questions to Think About for Your 2030 Strategy
September 30, 2019
For years, 2020 was a distant concept, the end-point for business goals and timelines. With many sustainability strategies and goals expiring in 2020, it is now time for companies to think about their sustainability priorities for the next 10 years.
Entrepreneurship | Funding | Scaleup | Videos
Fundraising 101 💰 Oussama Ammar, Co-founder at The Family
September 29, 2019
Who you raise money from is a key question – not every dollar is the same. Good money comes when you can reverse the balance of power. Raising funds is like a mix between playing poker and buying a house. You need to go all in with your own cards. But you can’t keep a poker face in front of the landlord, because it could be a long-term relationship, and that should be based on honesty.
Funding | Reports | Scaleup | Startup | Tech
The State of European Tech 2018
September 27, 2019
It’s been another record year for investment in European tech and the sector is powering growth in Europe’s stagnant economy. Yet not everyone is benefitting from the boom. The gains are not being democratised by investors. Companies need to address diversity and inclusion tools and unlock hidden talent pools.
Branding | How To | Marketing
How To Know When Your Brand Story Is Boring
September 25, 2019
It doesn’t matter whether you’re Stephen King or Soul Cycle: all stories have a shelf life. And when yours hits its expiration date, there’s a huge chance your customers, clients, and potential clicks will start to disappear. Fast.