Resources

We curate resources from our global network of business leaders, providing you with a toolkit and knowledge bank in a single, easy-to-navigate space.

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137 Resources found

How To | Marketing | Startup | Tech

An Introduction to App Store Optimisation (ASO)

November 29, 2019

The Google Play marketplace holds 2.5 million apps, and Apple App Store around 2 million. Considering the competition, you may wonder how to make sure your app gets noticed. What you need is ASO. To put it briefly, App Store Optimisation is the process of improving the visibility of your app on the marketplace by making it rank as close to the top in search results as possible. Fine-tuning your listing and getting better exposure gets you those all-important installs.

Marketing | Podcasts | Tech

The Starling Developer Podcast

November 26, 2019

Jason Maude, Starling Chief Technology Advocate, returns to present another set of six episodes talking about how technology at Starling is evolving and what they’re working on right now. The series features discussions with many Starling engineers as well as members of their fraud, data science, and executive teams and covers topics such as AI decision making, open banking, and how we can avoid falling into the legacy trap.

Diversity | Reports | Sustainability

Pass The Mic – Women of Colour Commentators in Scotland

November 25, 2019

A list of expert women for your next event or media call! This list is growing and is only a snapshot of the expertise that can be found when you look a little harder. Please note: this is a volunteer run website, it will be updated as and when possible.

Articles | Diversity | Funding | Reports

Where Did you Go to School?

November 23, 2019

The lack of diversity within venture capital is something Richard Kerby has been hard at work to try and remedy and writes about frequently. In the past, he’s laid out the demographic breakdowns of the venture industry and sought to disprove the notion that the reason that there are so few investors of colour is because venture investors must be engineers, by showing that the majority of venture investors have no technical experience.

Entrepreneurship | How To | Startup | Videos

How to Evaluate Startup Ideas – Kevin Hale

November 21, 2019

In this 25 minute video, Y Combinator Partner Kevin Hale walks us through the process of evaluating ideas and how founders should think about their startups.

Entrepreneurship | How To | Startup

What It Takes To Start A Business

November 20, 2019

An entrepreneur’s journey to success can be a long one. But there are three basic tests any new business must pass for it to even be viable. After that, it really comes down to your determination and ability to find the right people to join you as you pursue your worthy fantasy.

Person looking at graphs on an iPad

Business Development | How To | Marketing | Startup

5 ways to use surveys to growth hack your startup

November 18, 2019

Building a startup is like sprinting a marathon. But if you can pull it off, the payoff is immeasurable. Along the way, surveys can help. Here are 5 thought-starters to help you unlock startup growth through powerful survey feedback.

Articles | Entrepreneurship | Funding | Scaleup | Startup

The Irrationality of Early-Stage Fundraising

November 16, 2019

Part of Oussama Ammar and The Family’s job is supporting young entrepreneurs as they learn how startups really work. And pretty much every young entrepreneur has no idea about how or why investors will give them money.

Branding | Business Development | How To | Marketing | Startup

5 reasons why defining your brand is good for business

November 14, 2019

In his blog, Giles Etherington, Brand Consultant at Brands Start Here, shows us why having a strong brand affects every part of your business – and how to take control of what the world thinks about your company.

Reports | Tech | Wellbeing

How healthy is the internet?

November 12, 2019

Mozilla’s Foundation 2019 compilation of research and stories explains what’s key to a healthier internet across five issues, from personal experience to global concerns: is the internet safe? how open is it? who is welcome? who can succeed? who controls it?

Articles | People & Culture | Scaleup | Startup | Wellbeing

The ethics of the 4 day work week. It’s not just about the hours

November 8, 2019

Arguments for fewer working hours usually focus on the “economic” benefits, in the sense of resource allocation that maximises satisfaction, but a new report says there’s a more important reason: that it is ethically desirable. Ethical desirability isn’t just a matter of costs and benefits: it’s also a matter of justice and realising common goods.

Well being

People & Culture | Purpose-Driven Business | Videos | Wellbeing

How can good mental health and well-being drive innovation in business?

November 5, 2019

A 45 minute webinar with guest speakers Delphine Dépy Carron, Peter Koening, Alexander Inchbald & Gib Bulloch discussing the question: ‘How can good mental health and well-being drive innovation in business?’.

Lightbulb drawn on a post-it note - Photo by AbsolutVision on Unsplash

Entrepreneurship | How To | Startup | Videos

How to Get and Test Startup Ideas – Michael Seibel

November 2, 2019

From starting with a problem to building a Minimum Viable Product (MVP), Michael takes you in just 6 minutes through the basics of how to get and test startup ideas. Michael is CEO and a Partner at Y Combinator; he was the co-founder and CEO of Justin.tv and Socialcam.

Economy | Funding | How To | Reports | Scaleup | Startup | Tech

La French Tech ecosystem map

October 29, 2019

La French Tech has launched a Dealroom-powered French ecosystem map. Already covering 13K startups and much more, the objective is to become even more comprehensive and value-add for the entire tech industry.

Maria Mazzucato - TED Talk 2013

Economy | International | Purpose-Driven Business | Sustainability | Videos

Maria Mazzucato: Government – investor, risk-taker, innovator

October 25, 2019

Why doesn’t the government just get out of the way and let the private sector — the “real revolutionaries” — innovate? It’s rhetoric you hear everywhere, and Mariana Mazzucato wants to dispel it. In an energetic talk, she shows how the state — which many see as a slow, hunkering behemoth — is really one of our most exciting risk-takers and market-shapers.