We curate resources from our global network of business leaders, providing you with a toolkit and knowledge bank in a single, easy-to-navigate space.
114 Resources found
Branding | Business Development | How To | Marketing | Startup
5 reasons why defining your brand is good for business
November 14, 2019
In his blog, Giles Etherington, Brand Consultant at Brands Start Here, shows us why having a strong brand affects every part of your business – and how to take control of what the world thinks about your company.
Reports | Tech | Wellbeing
How healthy is the internet?
November 12, 2019
Mozilla’s Foundation 2019 compilation of research and stories explains what’s key to a healthier internet across five issues, from personal experience to global concerns: is the internet safe? how open is it? who is welcome? who can succeed? who controls it?
Articles | People & Culture | Scaleup | Startup | Wellbeing
The ethics of the 4 day work week. It’s not just about the hours
November 8, 2019
Arguments for fewer working hours usually focus on the “economic” benefits, in the sense of resource allocation that maximises satisfaction, but a new report says there’s a more important reason: that it is ethically desirable. Ethical desirability isn’t just a matter of costs and benefits: it’s also a matter of justice and realising common goods.
People & Culture | Purpose-Driven Business | Videos | Wellbeing
How can good mental health and well-being drive innovation in business?
November 5, 2019
A 45 minute webinar with guest speakers Delphine Dépy Carron, Peter Koening, Alexander Inchbald & Gib Bulloch discussing the question: ‘How can good mental health and well-being drive innovation in business?’.
Entrepreneurship | How To | Startup | Videos
How to Get and Test Startup Ideas – Michael Seibel
November 2, 2019
From starting with a problem to building a Minimum Viable Product (MVP), Michael takes you in just 6 minutes through the basics of how to get and test startup ideas. Michael is CEO and a Partner at Y Combinator; he was the co-founder and CEO of Justin.tv and Socialcam.
Economy | Funding | How To | Reports | Scaleup | Startup | Tech
La French Tech ecosystem map
October 29, 2019
La French Tech has launched a Dealroom-powered French ecosystem map. Already covering 13K startups and much more, the objective is to become even more comprehensive and value-add for the entire tech industry.
Economy | International | Purpose-Driven Business | Sustainability | Videos
Maria Mazzucato: Government – investor, risk-taker, innovator
October 25, 2019
Why doesn’t the government just get out of the way and let the private sector — the “real revolutionaries” — innovate? It’s rhetoric you hear everywhere, and Mariana Mazzucato wants to dispel it. In an energetic talk, she shows how the state — which many see as a slow, hunkering behemoth — is really one of our most exciting risk-takers and market-shapers.
Business Development | How To | Marketing
Account Based Marketing: what is it and how to implement it?
October 22, 2019
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account. ABM also takes a more holistic view of marketing, beyond just lead generation. Marketing to existing customer accounts to encourage upselling and cross-selling is one of the keys to getting the most value from your largest accounts.
Articles | Entrepreneurship | People & Culture | Scaleup | Startup
Why startups fall apart at 50 employees
October 22, 2019
Ask anyone who’s worked at more than one startup and they’ll probably tell you the same thing: Young companies start to go off the rails once they hit 50 employees. Joe Procopio call this the “teenager” startup phase, and he’s been there several times, both as an employee and an executive. What does this look like? How to avoid chaos?
Economy | How To | International | Scaleup | Startup
No-deal Brexit readiness business guide
October 21, 2019
While it can be tricky to keep track of UK’s continuously evolving political situation, what we do know is that as it stands the UK is due to leave the European Union on 31st October. With not too much time left before that deadline, it’s worth getting to grips with how Brexit will affect your business, and to start getting prepared. Tech Nation has teamed up with The Coalition for a Digital Economy (Coadec) and the UK Tech Cluster Group, to
Business Development | Entrepreneurship | How To | Marketing
How To Sustain Positive Changes In Your Marketing Team
October 18, 2019
Leading a marketing team to win feels amazing. Smashing goals is gratifying. But sustaining change in organisations…that’s the hard part! Marketers face a tall order. Not only do they have to make hyper growth happen, they have to do it every day. Every time they reach the summit of one goal, a taller one is just around the bend.
Articles | Business Development | Startup | Tech
Partnering with corporates: how startups can gain the advantage
October 16, 2019
How tech companies can successfully partner with corporates has always been an increasingly interesting topic to follow in recent years. The last 18 months has been no exception, with a dramatic increase in corporates partnering with and investing in tech companies, so here is an update on the trends Silicon Valley Bank are seeing across the globe.
How To | People & Culture | Wellbeing
Your Commute Is Bad for You, Here’s How to Make It Better
October 14, 2019
We’ve all been there: You tell people your commute is 45 minutes each way, but every day, there’s a delay. An accident. A broken down train. Inclement weather. A barge hitting the bridge you have to cross to get to work and causing a four-hour traffic backup (true story). To compensate for the inevitable delays, you leave the house earlier and earlier. And to leave earlier, you have to go to bed earlier—or be exhausted for the whole day. You
Articles | Entrepreneurship | Purpose-Driven Business | Startup
Zebras Fix What Unicorns Break
October 11, 2019
This is an urgent problem. For in this game, far more than money is at stake. When VC firms prize time on site over truth, a lucky few may profit, but civil society suffers. When shareholder return trumps collective well-being, democracy itself is threatened. The reality is that business models breed behaviour, and at scale, that behaviour can lead to far-reaching, sometimes destructive outcomes.
Branding | Entrepreneurship | How To | Marketing | Podcasts | Startup
How to star a podcast: every single step
October 9, 2019
So you want to know how to start a podcast? Great stuff! The ‘Why’ at The Podcast Host is “To Spread Life-Changing Audio Programmes.” So, they’re here to help you along the way. In this handy step-by-step guide, they’re going to walk you through every stage of launching your show, from planning to publishing. By the end, you’ll know exactly how to make a podcast, and hopefully be motivated to do it as soon as possible!