We curate resources from our global network of business leaders, providing you with a toolkit and knowledge bank in a single, easy-to-navigate space.
114 Resources found
How To | Marketing | Startup | Sustainability
7 Ways Marketers Can Stop Destroying Our Environment
January 15, 2020
As with many industries, marketing is also being criticised because it enables excessive consumerism which causes environmental damage and the extinction of species. Sound extreme? Well, how many times have you bought something you didn‘t need only to try to make yourself feel better? Learn how to be an ethical marketer who helps customers make a more conscious decision.
Entrepreneurship | How To | Startup | Wellbeing
How to build habits that will last all year
January 13, 2020
A habit is something you do on the regular, almost without thinking. And yet—when it comes to forming new habits, it feels nearly impossible to get behaviors to become sticky. We exercise for a week before begging for the couch to take us back. We keep our online to-do list organized for a day before going back to our Post-it note system. We go to bed at 10:00 p.m. for one night before Netflix rears its beautiful head. It isn’t as easy
How To | Marketing | Startup
How startups can get the most from a PR agency
January 10, 2020
t’s very easy to hire a PR agency to help raise awareness and conversation and end up disappointed. After a flashy pitch, maybe all they seem to do is get the occasional bit of mediocre coverage and try to keep your spirits up on weekly calls. As ever, disappointment is directly related to expectations. So here’s how you should go into an agency relationship to create the most possible value for your business.
Funding | How To | Scaleup
How to speak with investors, a VC glossary
January 8, 2020
If you associate dilution with chemistry class, cliffs with mountain walks, pitching with baseball and liquidation with your morning smoothie – you may need some help speaking the language of your investors. Sifted is here to help with their VC glossary, helping you understand how to talk to the money-people.
Business Development | How To | Marketing
Everything You Need to Know About Demand Generation: Strategies, Tactics, and Examples
January 6, 2020
Demand doesn’t generate itself and drumming up business with content is easier said than done. It takes a strong understanding of your audience, smart strategy, and consistent execution to make that happen. In other words, it isn’t work you’re going to finish in a weekend. It’s going to take time, commitment, and a little bit of know-how. That’s where this post comes in.
Economy | People & Culture | Podcasts | Sustainability | Tech | Wellbeing
Your Undivided Attention Podcast
January 3, 2020
Technology companies are locked in an arms race to seize your attention, and that race is tearing apart our shared social fabric. In this inaugural podcast from the Center for Humane Technology, hosts Tristan Harris and Aza Raskin will expose the hidden designs that have the power to hijack our attention, manipulate our choices and destabilise our real world communities.
How To | Podcasts | Scaleup | Startup
Why every business should have a podcast and how to start
December 30, 2019
One of the big problems facing businesses is the struggle to be heard in a crowded marketplace. There’s a medium out there that excels at this, and it’s called podcasting. Let’s see if it would work for you!
Articles | Funding | Scaleup | Startup | Tech
How Biotech Startup Funding Will Change in the Next 10 Years
December 29, 2019
Back when Y Combinator was getting started about 10 years ago, Paul Graham wrote some essays that predicted the way startup fundraising would change in the next decade – accurately, it turns out. Jared Friedman, Partner at YC, noticed that raising money for a biotech or other life science company in 2019 looks a lot like raising money for a tech company 10 years ago. Since then, fundamental forces caused fundraising for tech companies to change dramatically and he believes that they
Articles | Funding | International | Startup
Some of Europe’s most successful startup hubs are in tiny towns, not capital cities
December 28, 2019
We all know that startup hubs are buzzing in the major European capitals of London, Paris and Berlin. It’s not even surprising that the second-cities of Barcelona, Munich and Milan are also a hive of activity. But who knew that there were so many startup hubs in the small towns of Oulu, Oss, Montpellier and Sandwich? That’s the takeaway of Sifted’s data-dive this week, thanks to some data from the research company PitchBook.
Articles | Books | People & Culture | Wellbeing
The best books to read at every age, from 1 to 100
December 25, 2019
Books are a portal to our personal histories. Pick up a worn copy of a childhood favourite and you might be transported to the warmth of a parent’s arms or a beanbag chair in a first-grade classroom or a library in your hometown. Avid readers could build autobiographies around their favourite books and come to the realisation that what they have read is almost as meaningful as when they read it. In light of that reality, The Washington Post took
Economy | How To | Scaleup | Startup | Sustainability
Scotland’s Deposit Return Scheme
December 23, 2019
Scotland is getting ready to transform the way we recycle. Deposit return schemes are already established in many countries where they are helping to tackle climate change and reduce litter. Scotland is joining them, with a scheme designed to meet the country’s unique needs, to tackle the throwaway culture and help protect our environment for generations to come.
Articles | Economy | Purpose-Driven Business | Sustainability
Forget ticking boxes, the first step in saving the world is all about mindset change
December 22, 2019
In this final instalment of Forum for the Future’s eight-part blog series on the Future of Sustainability, chief executive Sally Uren warns against business leaders box-ticking for sustainability, and calls for a full-blown mindset shift instead.
How To | Scaleup | Startup | Sustainability | Tech
Coping with Massive Growth
December 20, 2019
Massive growth is the dream of almost every startup, but it can be a nightmare if you’re not anticipating it. Recently, Ian McDonald (CTO in Residence at Microsoft) had a CTO call him and tell him that they were about to go from 2 million users to over 200 million users with a recently signed contract. They rang him as they were worried about the potential cost. Ian asked a couple of questions, and they both quickly realised that cost
How To | People & Culture
Cognitive bias cheat sheet
December 18, 2019
Thinking is hard. Cognitive biases are just tools, useful in the right contexts, harmful in others. They’re the only tools we’ve got, and they’re even pretty good at what they’re meant to do. We might as well get familiar with them and even appreciate that we at least have some ability to process the universe with our mysterious brains.
Articles | Funding | Scaleup | Startup
I just shut down my startup. Here’s what I learned.
December 15, 2019
“Most startups fail. I’ve seen some statistics that show a 60% failure rate, others a 90% failure rate. The exact number doesn’t matter — what matters is that most startups fail, it’s the norm, the expected outcome. But surely it wouldn’t be my outcome, right? I’d beat the odds, my startup would succeed and, better yet, I’d succeed on the first startup I founded — I’d beat the odds and then beat the odds again. Two years later, it turns